How important do business owners actually think their phone is to results? Only about 25 percent of business owners feel their phone is 'very important' to their business. The other 75 percent rank it middle or low. This disconnect explains a lot about why practices spend serious money on marketing and then leave the phone untrained, unmeasured, and unmanaged. The phone is the bridge between every marketing dollar and every booked case. Treating it as a routine task to be handled by whoever sits closest is the single biggest cause of poor marketing ROI in dental practices. The owners who treat [...]

How important do business owners actually think their phone is to results? Only about 25 percent of business owners feel their phone is 'very important' to their business. The other 75 percent rank it middle or low. This disconnect explains a lot about why practices spend serious money on marketing and then leave the phone untrained, unmeasured, and unmanaged. The phone is the bridge between every marketing dollar and every booked case. Treating it as a routine task to be handled by whoever sits closest is the single biggest cause of poor marketing ROI in dental practices. The owners who treat [...]

How important do business owners actually think their phone is to results? Only about 25 percent of business owners feel their phone is 'very important' to their business. The other 75 percent rank it middle or low. This disconnect explains a lot about why practices spend serious money on marketing and then leave the phone untrained, unmeasured, and unmanaged. The phone is the bridge between every marketing dollar and every booked case. Treating it as a routine task to be handled by whoever sits closest is the single biggest cause of poor marketing ROI in dental practices. The owners who treat [...]