Can great implant advertising make up for a poor patient experience? It cannot, and I know this because I have watched it fail with my own practice. You can run the best implant ad ever made, and a lackluster experience will destroy it. The first phone call, the initial consult, the diagnosis visit, the case presentation. Any one of those can quietly undo every dollar you spent getting the patient to raise their hand. Marketing does not create a clinical advantage. It only carries one. If the experience behind the ad does not match the promise in front of it, the [...]