What are predatory dental direct mail packages and how should practices recognize them? High-cost full-color brochure publications sold by direct mail companies that prey on dental industry lack of marketing knowledge, typically pitched at $40,000 to $100,000 or more upfront with mediocre return on investment. The pattern follows a recognizable shape. A vendor approaches the practice with a polished pitch for a multi-page color advertisement brochure that will be delivered to every household in selected postal codes. The pitch emphasizes the apparent targeting of specific zip codes and the impressive visual quality of the brochure. The upfront cost is substantial: $40,000 [...]