Why do patients shop for dental implants based on price online? Because someone is always marketing on price, and that practice is easy to find. When a patient searches for cheap implants, they will get a list of low numbers, and I promise you the cheapest one will not be you. This is not unique to dentistry. I live in Miami, so I searched cheap breast implants right after cheap dental implants, and it was the same race to the bottom. Big plastic surgeons fall into it too when they do not think in terms of selling. The lesson is simple. [...]