What is the structure of a direct response marketing problem-solution message in dental advertising? A clear identification of the prospect's specific problem, an acknowledgment that the problem will get worse without intervention, and a credible offer of the solution from the practice. The structure addresses the prospect directly. You have a serious problem. It will only get worse if you do nothing. We can fix it with advanced skills and techniques. Provided you act before the situation crosses into territory we cannot reverse. For dental practices targeting full-mouth disability patients, the specific problems include dentures that hurt, missing teeth, fear of [...]