How can a dental practice leverage news cycles to wake up dormant prospects? By tying a promotion to something happening in the news. The lunar landing fortieth anniversary became a $1,000 gift card promotion for cases over $10,000. It generated eleven phone calls from long-dormant prospects, led to three advance-paid $700 consultations, and produced a $15,000 case. The marketing for those calls had been spent years earlier. Other examples: economic stimulus periods, election-year fee freezes, anniversary years for the practice itself. The point is to give people who already know about you a fresh reason to come back. News creates the [...]

How can a dental practice leverage news cycles to wake up dormant prospects? By tying a promotion to something happening in the news. The lunar landing fortieth anniversary became a $1,000 gift card promotion for cases over $10,000. It generated eleven phone calls from long-dormant prospects, led to three advance-paid $700 consultations, and produced a $15,000 case. The marketing for those calls had been spent years earlier. Other examples: economic stimulus periods, election-year fee freezes, anniversary years for the practice itself. The point is to give people who already know about you a fresh reason to come back. News creates the [...]

How can a dental practice leverage news cycles to wake up dormant prospects? By tying a promotion to something happening in the news. The lunar landing fortieth anniversary became a $1,000 gift card promotion for cases over $10,000. It generated eleven phone calls from long-dormant prospects, led to three advance-paid $700 consultations, and produced a $15,000 case. The marketing for those calls had been spent years earlier. Other examples: economic stimulus periods, election-year fee freezes, anniversary years for the practice itself. The point is to give people who already know about you a fresh reason to come back. News creates the [...]