Is my dental practice really so unique that general systems won't work? Everybody's practice is different, far more than most dentists realize, and at the same time about 80 percent the same. Hold both of those at once. The proven principles in dental marketing and case acceptance work across that shared 80 percent, and you'll find them useful almost immediately. Here's the trap. The more you insist you're a special case, the more you wall yourself off from the breakthroughs other practices already found. I've watched dentists use uniqueness as an excuse to ignore systems that would have worked the first [...]