Why charge a meaningful fee for a diagnostic exam? Because what is free gets treated as worthless, and a serious decision deserves a serious gate. Charging a real fee for the diagnostic exam does two things at once. It sets the stage for seriousness, telling the patient this is a substantial process worth their investment, and it screens out the tire kickers who were never going to move forward. Think of it like a deposit on a custom job. The deposit is not really about the money, it is about commitment, and it tells you who is real. A patient who [...]