Should a dentist consider hosting their own radio show as a marketing strategy? Yes, for dentists with the right personality and the available time, with a strong runway of effectiveness for the next five to ten years. Hosting a local radio show, whether weekly or monthly, on dental topics positions the doctor as the recognized expert in their local market in a way no advertising can match. Listeners who tune in repeatedly develop familiarity with the doctor that translates into trust and eventual patient relationships when they need dental work. The format also lets the doctor address common dental questions, share [...]