As a specialist, how do I get more out of my referring dentists? Bring them inside your system instead of just collecting their referrals. The single best move for a specialist is to take your top five to ten referring doctors and get them trained on the same selling approach you use. Then coordinate your activities on the cases you share. When the referring office and your office speak the same language, prepare the patient the same way, and hand off without the story changing, the patient feels one continuous process instead of two disconnected appointments. That alignment is where shared [...]