How do I turn a new patient into someone who refers without being asked? You aim past advocate and go for zealot. Most practices are happy to turn a customer into an advocate, the patient who, if you prompt them, will leave a review or send a referral. That is fine, but it still requires you to ask. A zealot is different. A zealot does not need to be prompted. They wake up on a mission to tell people about you, about Mary at the front desk, about the hygienist, the whole team. They treat spreading your name as their personal [...]