What basic behaviors make a dental practice more referable than its competitors? Four that used to be common courtesy and are now scarce. Being on time. Doing what you say you will do when you say you will do it. Saying please and thank you. Apologizing genuinely when you mess up and making it right. These behaviors are not strategy. They are decency. The reason they show up as a strategic advantage is that so few professional settings still observe them. The dentist whose appointments run twenty minutes late as default trains patients to undervalue the practice. The dentist who shows [...]

What basic behaviors make a dental practice more referable than its competitors? Four that used to be common courtesy and are now scarce. Being on time. Doing what you say you will do when you say you will do it. Saying please and thank you. Apologizing genuinely when you mess up and making it right. These behaviors are not strategy. They are decency. The reason they show up as a strategic advantage is that so few professional settings still observe them. The dentist whose appointments run twenty minutes late as default trains patients to undervalue the practice. The dentist who shows [...]

What basic behaviors make a dental practice more referable than its competitors? Four that used to be common courtesy and are now scarce. Being on time. Doing what you say you will do when you say you will do it. Saying please and thank you. Apologizing genuinely when you mess up and making it right. These behaviors are not strategy. They are decency. The reason they show up as a strategic advantage is that so few professional settings still observe them. The dentist whose appointments run twenty minutes late as default trains patients to undervalue the practice. The dentist who shows [...]