Why should the other dental treatment options be removed from sight once the patient has chosen one? Because behavioral science shows that the cumulative regret over options not chosen can outweigh satisfaction with the option that was chosen, even to the point that the patient is less happy than if they had made no choice at all. The dynamic is counterintuitive but well documented. A patient who picked option two from a set of three keeps thinking about option one, what they gave up, whether they should have stretched financially to reach it. The regret accumulates and the satisfaction with their [...]

Why should the other dental treatment options be removed from sight once the patient has chosen one? Because behavioral science shows that the cumulative regret over options not chosen can outweigh satisfaction with the option that was chosen, even to the point that the patient is less happy than if they had made no choice at all. The dynamic is counterintuitive but well documented. A patient who picked option two from a set of three keeps thinking about option one, what they gave up, whether they should have stretched financially to reach it. The regret accumulates and the satisfaction with their [...]

Why should the other dental treatment options be removed from sight once the patient has chosen one? Because behavioral science shows that the cumulative regret over options not chosen can outweigh satisfaction with the option that was chosen, even to the point that the patient is less happy than if they had made no choice at all. The dynamic is counterintuitive but well documented. A patient who picked option two from a set of three keeps thinking about option one, what they gave up, whether they should have stretched financially to reach it. The regret accumulates and the satisfaction with their [...]