Why does mail response speed in dentistry need to run Monday through Friday for inquiry materials? Because patient readiness to engage with major dental treatment is fragile and can shift within days, and any delay in materials delivery allows that fragile state to collapse before the prospect engages further. The patient who responded to a dental ad on Thursday was in a state of readiness that day. By Tuesday of the following week, life events, family conversations, or simple emotional drift may have moved them back into deferral. If the practice's materials arrive that Tuesday, the patient receives them while no [...]