How does offering a retail diagnostic discount for booking at the consultation actually work for a dental practice? By setting a published retail price for the Complete Dental Physical and then offering a discount to patients who book and pay for it during their initial consultation visit. The patient who is still in the consultation room sees a price reduction available right now, conditional on commitment, and a higher published price available later. The discount taps into a well-documented behavioral pattern: people respond more strongly to perceived deals than to the underlying price level. The discount is real. The retail price [...]

How does offering a retail diagnostic discount for booking at the consultation actually work for a dental practice? By setting a published retail price for the Complete Dental Physical and then offering a discount to patients who book and pay for it during their initial consultation visit. The patient who is still in the consultation room sees a price reduction available right now, conditional on commitment, and a higher published price available later. The discount taps into a well-documented behavioral pattern: people respond more strongly to perceived deals than to the underlying price level. The discount is real. The retail price [...]

How does offering a retail diagnostic discount for booking at the consultation actually work for a dental practice? By setting a published retail price for the Complete Dental Physical and then offering a discount to patients who book and pay for it during their initial consultation visit. The patient who is still in the consultation room sees a price reduction available right now, conditional on commitment, and a higher published price available later. The discount taps into a well-documented behavioral pattern: people respond more strongly to perceived deals than to the underlying price level. The discount is real. The retail price [...]