Why should two team members be present at a dental case presentation? Put two people from your side in the room. Not one. This traces back to old IBM sales studies where, no matter how good the individual presenter was, results improved when two reps showed up. I have watched the same thing hold true in dental practices for nearly a decade. I cannot tell you the exact mechanism. It might be that a team member keeps the dialogue warm with the financial other in a way the doctor never can, because people interact differently with staff than with the practice [...]