Who should be the sales manager in a small dental practice? Someone has to own the numbers, and in a very small practice that someone might be you. I wish I could tell you otherwise, but if there is nobody else with the authority to hold the routine together, the doctor becomes the sales manager by default. The better move is to delegate it hard to one person who actually has standing, a strong front-desk lead or, in a bigger office, the office manager. That person runs the weekly review, tracks the calls and conversions, and is allowed to push the [...]