Does hard closing work for selling large dental implant cases? No, and it will hurt you. Putting the thumb screws on someone to decide today might move product in other industries, but it is not appropriate for what we do. Push a patient into a yes and you create a patient who regrets ever agreeing. They tell their friends. Worse, they might tell the compliance-minded people at the board, and those are folks you never want involved in your case. That is the real reason to drop hard closes. Give people room to decide. Give them time. Make it genuinely okay [...]