Why do I need a systematic process for selling large dental cases instead of winging it? Because a big case isn't one moment, it's a chain, and a chain breaks at its weakest link. Think about everything that has to go right. You generate interest through referrals or marketing, the right patients show up, the phone connects them well, the consultation happens, you diagnose and uncover what's actually motivating them, you present, you handle the fee, you collect, you get consent, and you start care. That's a sequence that runs from the outside world all the way to treatment. Leave any [...]