Is it ethical to use scarcity and deadlines on dental fees? It is, if the scarcity is real. Humans move when something is about to be lost. That's not a trick, it's just how people work, and you can use it for good. Your discounts genuinely expire. Your doctor's start times for these big cases are genuinely limited, because you can only have so many of them open on the schedule at once. So say so. Let the patient know the just for you fee won't sit there forever and that reserving a start time matters because those slots fill. What [...]