Why am I afraid of what I'll find when I audit my dental practice? Because you suspect some of it isn't working, and you're right. But fear is the wrong reason to skip the audit. What you'll actually find is that you've built more than you give yourself credit for, that you have real skills to focus, and that opportunity is sitting there unused. You'll also find that parts of your marketing and case acceptance simply don't work no matter how hard you grind at them. That stings, but it frees you. I keep a quote on my wall, be willing [...]