What is the purpose of giving a small gift to the patient at the start of a dental consultation? To reinforce reciprocity at the moment the in-person selling process begins. The assistant or sales-trained team member who meets the patient in the consultation room offers a small gift with friendly framing: "We are glad you came in today, and we have a little gift for you to say thanks. Would you like this one or this one?" The gift can be a small food treat, a copy of a book the doctor authored, a DVD about the practice, or any item [...]

What is the purpose of giving a small gift to the patient at the start of a dental consultation? To reinforce reciprocity at the moment the in-person selling process begins. The assistant or sales-trained team member who meets the patient in the consultation room offers a small gift with friendly framing: "We are glad you came in today, and we have a little gift for you to say thanks. Would you like this one or this one?" The gift can be a small food treat, a copy of a book the doctor authored, a DVD about the practice, or any item [...]

What is the purpose of giving a small gift to the patient at the start of a dental consultation? To reinforce reciprocity at the moment the in-person selling process begins. The assistant or sales-trained team member who meets the patient in the consultation room offers a small gift with friendly framing: "We are glad you came in today, and we have a little gift for you to say thanks. Would you like this one or this one?" The gift can be a small food treat, a copy of a book the doctor authored, a DVD about the practice, or any item [...]