Why is a no pressure close better for big dental cases? Because pressure on a big decision produces the opposite of what you want. After I have set the timeline and explained the visits, I ask a simple question. So what would you like the next step to be? Some patients opt out right there, and that is fine. Others say they want to come back for the complete dental physical. Either way I am not leaning on them, because leaning makes people dig in and walk. The decision to spend tens of thousands of dollars carries its own weight, and [...]