Why do so many big dental cases fall apart at the treatment plan visit? More often than not, the decision maker is not in the room. Getting the financial other to the visit where options and fees get discussed blows up more cases than any other single step on the planet. The patient goes home to talk it over with a spouse who never met you, never saw the photos, never heard the why, and the case dies on the kitchen table. So you handle this early and repeatedly. The staff sets it up when they book the exam. The doctor [...]