Who are the decision makers I need to involve before presenting big dental treatment? Whoever actually says yes to the money, and it is often not just the person in your chair. One of the rules that governs all selling is that the real decision makers have to be present and engaged. In some industries there are so many of them it is a wonder anything sells at all. In dentistry it is usually simpler, but a spouse who controls the household budget, or an adult child helping a parent, can quietly sink a case they were never part of. If [...]