Does mastering dental case presentation actually pay off for staff members? More than almost any other skill they could learn. I had a young man join one of our practices over a decade ago, hungry and excited, and he made himself a master of the presentation process. Ten years on, what he gets paid is remarkable, purely because he's so good at helping patients say yes to big cases. And here's the part staff miss. This skill is rare. Almost nobody walks into a fee-for-service practice already knowing how to present large cases, so it's in high demand and it travels. [...]