Why should a dentist inventory their existing strengths before committing to a major practice change? Because change initiatives are most likely to succeed when they build on what the practice already does well, not when they start from a blank slate. A practice with strong long-term patient relationships should design a selling system that leverages those relationships, not one imported wholesale from a practice with totally different dynamics. A practice with deep clinical capability in a specific niche should build marketing around that capability rather than diluting into general dentistry. A practice with a tightly trained front office can roll out [...]

Why should a dentist inventory their existing strengths before committing to a major practice change? Because change initiatives are most likely to succeed when they build on what the practice already does well, not when they start from a blank slate. A practice with strong long-term patient relationships should design a selling system that leverages those relationships, not one imported wholesale from a practice with totally different dynamics. A practice with deep clinical capability in a specific niche should build marketing around that capability rather than diluting into general dentistry. A practice with a tightly trained front office can roll out [...]

Why should a dentist inventory their existing strengths before committing to a major practice change? Because change initiatives are most likely to succeed when they build on what the practice already does well, not when they start from a blank slate. A practice with strong long-term patient relationships should design a selling system that leverages those relationships, not one imported wholesale from a practice with totally different dynamics. A practice with deep clinical capability in a specific niche should build marketing around that capability rather than diluting into general dentistry. A practice with a tightly trained front office can roll out [...]