What is the difference between a simple and a complex system in a dental practice? Most practices run selling as a simple system, and that is exactly the problem. Simple means the patient hears what they need and the fee, and then everyone hopes they say yes. There is barely a process at all, just a wish. A complex system understands that the outcome is shaped at every touchpoint, not one conversation. Your advertising sets it up. How the phone is answered, and how it goes unanswered after hours, sets it up. The diagnostic visit, the gaps between appointments, the case [...]