Why should I run a weekly sales meeting with my dental team? Because skills decay without a rhythm, and a short weekly meeting is the cheapest rhythm you can build. Even fifteen minutes counts. Pull one recorded call, listen to it together, and walk through the phone slip line by line as a team. The training value is real, but the bigger payoff is cultural. When the team sees the doctor show up week after week, listen to a call alongside them, and look at the slip together, the message lands. The doctor really wants this. That repetition is what holds [...]