Why does my whole dental team need to think of themselves as part of the sales team? Because they are, whether they admit it or not. Every person who touches a phone call or greets a patient is on your sales team, your marketing team, and your advertising team at the same time. I know that word makes clinical people uncomfortable. Get over it. You are in a business that has to bring in revenue, and you are in the sales business exactly as much as you are in the dental business. When your front desk hears a nervous caller and [...]