Should I let my team attend the same sales training I do? Yes, and not as passengers. Bring your team through the same training you go through, because the way you present and accept cases is a team effort, not a solo act. There is a real reason for this beyond information. Change sticks when people are surrounded by others doing the exact same thing, when they relate to who is teaching, and when the material gets repeated. If you are the only one in the building who learned the new approach, you are trying to change in isolation, and that [...]