What's the litmus test for whether a piece of dental technology will help case acceptance? Ask one question: does this technology reduce complexity for someone of average or less-than-average intelligence and improve their basic understanding of the problem or solution? If the answer is yes, the technology might earn a spot in your selling process. If the answer is no, ignore the pitch regardless of how compelling the demo looks. Cone-beam scanners produce beautiful images but most patients cannot interpret them and would not feel more decided after seeing one. 'What if' cosmetic simulations let the patient see themselves with new [...]

What's the litmus test for whether a piece of dental technology will help case acceptance? Ask one question: does this technology reduce complexity for someone of average or less-than-average intelligence and improve their basic understanding of the problem or solution? If the answer is yes, the technology might earn a spot in your selling process. If the answer is no, ignore the pitch regardless of how compelling the demo looks. Cone-beam scanners produce beautiful images but most patients cannot interpret them and would not feel more decided after seeing one. 'What if' cosmetic simulations let the patient see themselves with new [...]

What's the litmus test for whether a piece of dental technology will help case acceptance? Ask one question: does this technology reduce complexity for someone of average or less-than-average intelligence and improve their basic understanding of the problem or solution? If the answer is yes, the technology might earn a spot in your selling process. If the answer is no, ignore the pitch regardless of how compelling the demo looks. Cone-beam scanners produce beautiful images but most patients cannot interpret them and would not feel more decided after seeing one. 'What if' cosmetic simulations let the patient see themselves with new [...]