What kinds of third-party proof actually help me close big implant cases? Anything that lets someone other than you say you are the expert. A professionally shot testimonial video of many cases you have done is the strongest of all, because the patient sees results and hears real people, not your sales pitch. After that, printed reviews, press releases tying your name to the procedure, textbook chapters written in plain language, articles about the niche work you do, awards like best dentist, and any radio or TV interview where you were the authority on the show. Even other dentists, labs, or [...]