What kinds of third-party proof should be included in a dental practice's information packet? Anything credible that comes from outside the practice and validates the claims the practice makes about itself. Patient success stories with before-and-after photographs, when consent allows, carry significant weight. Written testimonials work, video testimonials professionally shot and edited work even better. Printed copies of online reviews from Google, Yelp, and other platforms add cumulative social proof, especially when the reviews are longer-form and detailed. The longer reviews can be encouraged through a small incentive based on review length. Press coverage, news articles, and any media appearances that [...]

What kinds of third-party proof should be included in a dental practice's information packet? Anything credible that comes from outside the practice and validates the claims the practice makes about itself. Patient success stories with before-and-after photographs, when consent allows, carry significant weight. Written testimonials work, video testimonials professionally shot and edited work even better. Printed copies of online reviews from Google, Yelp, and other platforms add cumulative social proof, especially when the reviews are longer-form and detailed. The longer reviews can be encouraged through a small incentive based on review length. Press coverage, news articles, and any media appearances that [...]

What kinds of third-party proof should be included in a dental practice's information packet? Anything credible that comes from outside the practice and validates the claims the practice makes about itself. Patient success stories with before-and-after photographs, when consent allows, carry significant weight. Written testimonials work, video testimonials professionally shot and edited work even better. Printed copies of online reviews from Google, Yelp, and other platforms add cumulative social proof, especially when the reviews are longer-form and detailed. The longer reviews can be encouraged through a small incentive based on review length. Press coverage, news articles, and any media appearances that [...]