What kind of social proof should I include in a dental information packet? Stack it from basic to ultimate and use as much as you legally can. The floor is photos paired with written patient stories. Step up to a full-color multi-page booklet of those success stories. Better still, add audio or video, a CD or DVD of patients telling their own story. The ultimate is a professionally shot testimonial compilation of many cases you've actually done. Print your online reviews and put them right in the packet so the patient doesn't go hunting and stumble onto a competitor. One note [...]