What is a body of evidence and why do I need one for high-value cases? When you ask someone to commit to a large implant case, words on your part are cheap. They have heard dentists talk before. What moves them is proof they can hold. That is what I call a body of evidence, a deliberate collection of testimonials, results, credentials, and stories that does the convincing so you do not have to keep selling yourself. Think of it like a courtroom. A lawyer does not just assert the client is innocent, he stacks exhibits until the conclusion feels inevitable. [...]