How does involving the dental decider in earlier appointments help case acceptance? It makes them happier with the eventual decision. Sheena Iyengar's research on shared decision-making shows that 'non-chooser' parties (the spouse, the financial decider, the family member providing input) are more supportive of the chooser's decision when they have been informed throughout the process rather than handed a finished plan at the end. For dental practices, this means inviting the decider to as many touchpoints as possible: the initial qualifying conversation, the consultation visit, the diagnostic appointment, the case presentation. The more the decider has been part of the journey, [...]

How does involving the dental decider in earlier appointments help case acceptance? It makes them happier with the eventual decision. Sheena Iyengar's research on shared decision-making shows that 'non-chooser' parties (the spouse, the financial decider, the family member providing input) are more supportive of the chooser's decision when they have been informed throughout the process rather than handed a finished plan at the end. For dental practices, this means inviting the decider to as many touchpoints as possible: the initial qualifying conversation, the consultation visit, the diagnostic appointment, the case presentation. The more the decider has been part of the journey, [...]

How does involving the dental decider in earlier appointments help case acceptance? It makes them happier with the eventual decision. Sheena Iyengar's research on shared decision-making shows that 'non-chooser' parties (the spouse, the financial decider, the family member providing input) are more supportive of the chooser's decision when they have been informed throughout the process rather than handed a finished plan at the end. For dental practices, this means inviting the decider to as many touchpoints as possible: the initial qualifying conversation, the consultation visit, the diagnostic appointment, the case presentation. The more the decider has been part of the journey, [...]