How does a dental marketing tracking numbers system actually measure ROI on each ad? By assigning a unique phone number, often with extensions, to each specific ad placement and channel, so the source of every inbound inquiry is logged automatically. Tracking phone numbers function as the response-attribution layer of direct response marketing. The billboard gets one number. The Google ads get a different number. The magazine spread gets a third. The radio spot gets a fourth. Each phone number forwards to the practice's main line for live answering, but the inbound call is logged with the originating source. Over weeks and [...]