Why does my team need to be on the same page about selling? Because a single weak link breaks the whole chain. Your treatment coordinator, your treatment presenter, your office manager, and your number one salesperson on the phone all touch the patient before and during the case conversation. If even one of them does not understand why selling matters and what mindset to bring to it, your best presentation gets undone by a careless handoff. So before you teach anyone the steps, get everyone aligned on the why. The mindset comes first, the technique second. Sit your team down and [...]