How does the feeling from the first phone call carry through treatment? It never really stops. The mood and feeling that wins someone on the first call is not a one-time trick, it is the start of a continuum. That same feeling has to carry through every step after they arrive, through the consult, through treatment designed to be as painless and efficient as you can make it, through delivering on every expectation you set. Then it keeps going for the years they stay with you. The first call sets a promise about how this whole relationship will feel, and every [...]