How many treatment options should I give a patient for a big case? Three as a rule: a best, a very good, and a good. That structure gives the patient room to choose without drowning them in choices, and it keeps you from quietly steering everyone to the cheapest thing. Occasionally a fourth, acceptable option makes sense, but rarely, and usually that's just a holding pattern while something else gets sorted out. Before you present any of them, say out loud that you only recommend what you'd recommend to your own family and a close friend. That one sentence puts the [...]