Patient Trust Breakdown Indicator: The Second Opinion
james2026-05-14T00:00:00-04:00What does it mean when a dental patient who went through the full selling process still seeks a second opinion elsewhere? It usually means the trust factor broke down at some point in the process, even if the doctor and team did not notice the breakdown. The structured selling system, properly executed, produces patients who do not feel the need to seek other opinions. They have absorbed substantial information, received a Case Report, participated in a structured case presentation, addressed their questions at the Q&A, and feel respected throughout. A patient who still seeks a second opinion is signaling that something [...]