What actually builds enough trust to make patients say yes to a big case? Trust factors, stacked up, and the more you build in the more a patient decides in your favor on automatic instinct rather than anxious scrutiny. Think about what a patient's gut is scanning for. Does this feel right, is something off about this provider. So you feed that gut every reason to relax. Patient success stories. A pile of online reviews. A large offer packet that arrives before they walk in. A television show about your practice. Books authored in your name. Those signals drive automatic positive [...]