Why does doing what you say you'll do matter for case acceptance? Because it's the quietest form of proof a patient ever gets. When you say you'll call Tuesday and you call Tuesday, you've just shown that person, without a word about implants, that you keep your commitments. Now stretch that across a $40,000 treatment that runs for months. Every promise you keep before they pay you tells them what your promises will be worth after they pay you. Patients are reading these small reliabilities constantly, often without realizing it. Break a few and the trust quietly drains, no matter how [...]