What is the underserved-community dental cost when a doctor practices without an unfair advantage system? Real and unmeasured. A doctor practicing without the marketing and selling foundation that produces consistent advanced cases serves a smaller fraction of their community's actual dental need. The patients in the area who would have benefited from comprehensive treatment never make the call, never schedule the consultation, or schedule one and never convert because the practice's operations could not carry them through the decision. They live with broken-down dentition, untreated periodontal disease, missing teeth, sleep apnea, and aesthetic compromise that comprehensive care could have addressed. The [...]