Is competing on price the only way to grow a dental practice? No, and that belief is exactly why so many dentists stay broke and busy. Price is one number. Value is the desirability of everything you give the patient: the marketing, the personal connection, painless treatment, the follow-up, the long-term prevention after they finish. Add all of that up and it dwarfs the dollar figure on the estimate. Dentists who think it is all about price get stuck chasing the lowest fee, and then they convince themselves the only path forward is signing more insurance contracts that lock them into [...]