How long do professional video testimonials stay useful for a dental practice? Ten to fifteen years before they need updating. Professionally produced video, capturing 12 to 20 patients who have had the most life-changing treatment outcomes, can serve as a marketing asset for over a decade. Quality matters. Phone-camera footage looks amateur and dates quickly. A real video shoot, with proper lighting, sound, and editing, ages well. The patients featured become evergreen ambassadors for your work. The cost of a single professional shoot pays back over the asset's lifespan because the videos run on the website, in patient education rooms, in [...]

How long do professional video testimonials stay useful for a dental practice? Ten to fifteen years before they need updating. Professionally produced video, capturing 12 to 20 patients who have had the most life-changing treatment outcomes, can serve as a marketing asset for over a decade. Quality matters. Phone-camera footage looks amateur and dates quickly. A real video shoot, with proper lighting, sound, and editing, ages well. The patients featured become evergreen ambassadors for your work. The cost of a single professional shoot pays back over the asset's lifespan because the videos run on the website, in patient education rooms, in [...]

How long do professional video testimonials stay useful for a dental practice? Ten to fifteen years before they need updating. Professionally produced video, capturing 12 to 20 patients who have had the most life-changing treatment outcomes, can serve as a marketing asset for over a decade. Quality matters. Phone-camera footage looks amateur and dates quickly. A real video shoot, with proper lighting, sound, and editing, ages well. The patients featured become evergreen ambassadors for your work. The cost of a single professional shoot pays back over the asset's lifespan because the videos run on the website, in patient education rooms, in [...]