What is a very-low-cost consultation and why does it outperform a fully paid diagnostic at the first step? It is a consultation that is either free or carries a token fee, typically capped well under fifty dollars, designed to lower the barrier for a prospective patient to commit to coming in for the first time. Behavioral science consistently shows that the largest psychological hurdle in any service-buying decision is the first commitment. Removing or minimizing the cost of that first step lifts conversion rates substantially. The practice gives up a small piece of revenue at the front end and earns it [...]

What is a very-low-cost consultation and why does it outperform a fully paid diagnostic at the first step? It is a consultation that is either free or carries a token fee, typically capped well under fifty dollars, designed to lower the barrier for a prospective patient to commit to coming in for the first time. Behavioral science consistently shows that the largest psychological hurdle in any service-buying decision is the first commitment. Removing or minimizing the cost of that first step lifts conversion rates substantially. The practice gives up a small piece of revenue at the front end and earns it [...]

What is a very-low-cost consultation and why does it outperform a fully paid diagnostic at the first step? It is a consultation that is either free or carries a token fee, typically capped well under fifty dollars, designed to lower the barrier for a prospective patient to commit to coming in for the first time. Behavioral science consistently shows that the largest psychological hurdle in any service-buying decision is the first commitment. Removing or minimizing the cost of that first step lifts conversion rates substantially. The practice gives up a small piece of revenue at the front end and earns it [...]