Why should a dental practice put its warranty in writing and promote it? Four reasons. First, it differentiates you from surrounding practices that offer no written warranty. Second, it contributes to your 'category of one' because no one else in the local market may have one. Third, it lets you justify fees above the commodity floor because the warranty is part of what the patient is buying. Fourth, when you do replace or repair work under warranty, the patient is reminded that they came to you specifically because of the warranty, which reinforces the original purchase decision and reduces buyer's remorse. [...]

Why should a dental practice put its warranty in writing and promote it? Four reasons. First, it differentiates you from surrounding practices that offer no written warranty. Second, it contributes to your 'category of one' because no one else in the local market may have one. Third, it lets you justify fees above the commodity floor because the warranty is part of what the patient is buying. Fourth, when you do replace or repair work under warranty, the patient is reminded that they came to you specifically because of the warranty, which reinforces the original purchase decision and reduces buyer's remorse. [...]

Why should a dental practice put its warranty in writing and promote it? Four reasons. First, it differentiates you from surrounding practices that offer no written warranty. Second, it contributes to your 'category of one' because no one else in the local market may have one. Third, it lets you justify fees above the commodity floor because the warranty is part of what the patient is buying. Fourth, when you do replace or repair work under warranty, the patient is reminded that they came to you specifically because of the warranty, which reinforces the original purchase decision and reduces buyer's remorse. [...]