Why are recently-widowed patients a meaningful segment of the dental big-case market? Because the loss of a spouse, often after years of caregiving for that spouse, triggers a re-engagement with personal health and appearance that frequently includes major dental work the patient had deferred for years. The pattern is consistent enough to recognize across many practices. A patient spent years caring for a declining spouse. Their own self-care fell down the priority list. Dental health that needed attention years ago was put off because the caregiving demand was overwhelming. Eventually the spouse passes. After the immediate grief period, the surviving patient [...]